This past weekend, I had the pleasure of attending Sephoria 2023. The event took place both virtually and in person in New York City. Over 50 brands attended, including cult-favorites like Summer Fridays, Glossier, Nars, and more. Each brand set up an experiential booth that featured things like their star products, interactive experiences, and even founder meet and greets (ahem, Patrick Ta himself was there one day).
While I was there, I got to wander the Sephoria hallways and stop by every booth I wanted. As a beauty editor, I often get to try the latest and greatest products in the beauty world, but I don’t always get a chance to see products out in the wild. One of the best parts for me was seeing which products caused a major stir at Sephoria, because that means they’re worth the hype and more. Keep reading for some of the products that people were running to get their hands on at Sephoria (and are available at Sephora)—and believe me when I say, every single one of these is incredible.