28 Items From the Many Sites Holding Sales During Prime Day

If you’ve blocked off July 11 and 12 to spend all day on Amazon, I don’t blame you. I did too. There are many incredible deals to be had (here are a bunch of them), but I’m here to remind you that tons of other retailers are also holding their own sales this week. Amazon Prime Day has become an internet-wide holiday as other sites don’t want to miss out on the shopping momentum. And the best part is that we all get to benefit from it.

You probably don’t want to spend a whole day shopping online, so I found some of the best sales happening this week and picked the most can’t-miss items from each. Scroll to shop the stunning fashion and beauty options before sales end or pieces sell out—whichever comes first.