Back in 2018, Zara, quite unexpectedly, entered into the realm of the big Black Friday sale for the first time. Unlike many retailers that continue to do Black Friday for two weeks, Zara’s sale was quite abruptly called Friday 23, and it offered 20% off selected items. It set a precedent that we had, up until that point, thought was impossible. This is a retailer that reluctantly goes into sale even at the most traditional times of the year, so it was weird and exciting that it took part in the Black Friday parade.
Since 2018, Black Friday and Cyber Monday have become a far greater presence in the world of discounting and peak retail moments. And yes, although the occasion normally marks the moment your inbox is flooded with offers of half-price paddle boards, clothes steamers, or air fryers, it is quite a good time to consider investment purchases of the wardrobe variety.
This year, Zara is running a 40% off sale on select items both online and in-stores. Zara has become increasingly premium over the years, and despite there still being a more affordable offering in stores and online, it is the most considered and elevated pieces that the team at Who What Wear are usually most interested in. We’re talking about the real-leather jackets, the more expensive handbags, the best wool coats, and fine knits or perfect-fit tailoring. When it comes to sensible sale shopping, it’s all about pinpointing classic, long-lasting items over trend-driven throwaway pieces. A camel coat, a great pair of jeans, or an oversized shirt, for example, could always be considered a wise purchase if the fabrics are good and the cut suits you.