Chances are if you have an Instagram account, then celebrity and editorial makeup artist Katie Jane Hughes has popped up in your feed. (She has more than 800,000 followers, so there’s just no way around it.) But trust me—hers is the type of content you want to consume. It’s not your typical “Instagram makeup”—you know, a heavy (heavy) face, bold eyes and brows, and literally no skin texture. Instead, Hughes likes to post photos and videos of herself applying colorful makeup looks that focus on natural skin, with tips sprinkled in for achieving her signature glow. “I like to keep skin fresh with makeup and use dewy products like Iconic London Underglow Blurring Primer ($29) and top it off up with a light base. Keeping the skin fresh lets me play with color,” she says.
